Spreading awareness about e-waste management is our primary mission and it is in sync with the “Bharat Swachata Abhiyan”.
At present there is no formal industry/ process in India to handle the nearly 15lakh metric tonne of e-waste being generated every year.
We want to provide e-waste management consultation and offer services to clients across India and help them to recycle/ dispose of e-waste in a better manner.
Valuable metals like gold, silver, copper, lead, cadmium can be extracted from e-waste and supplied back to the industry and rural businesses at lower costs.
This will bring down the cost of production and trigger growth in the economy as demand is expected to pick up when price of goods experience a downward pressure.
We intend to spread awareness by leveraging all forms of media that are consumed by the urban and rural middle classes who form the biggest chunk of electronic products consumers.
Not just through media but also through on-ground initiatives, we are trying to raise awareness by supporting recycling legislation, getting the local community involved by setting up drop off points for e-waste so that they do not mix with other kinds of solid or liquid waste.